Sense of Urgency


Having a sense of urgency does not mean running around with your hair on fire. It doesn’t mean multi-tasking. It doesn’t mean being short or rude or angry. A sense of urgency is not something that appears because you have run out of time. It doesn’t manifest itself when all other options have been exhausted.

A sense of urgency is a carefully cultivated perspective on priorities. It is built on a carefully assembled understanding of clearly defined goals supported by purposeful and concrete expectations.

A sense of urgency starts long before the due date, and those who have it are able to consistently and steadfastly adhere to what it requires. Focus, energy, determination, and achievement.

Sense of Urgency


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