Having a sense of urgency does not mean running around with your hair on fire. It doesn’t mean multi-tasking. It doesn’t mean being short or rude or angry. A sense of urgency is not something that appears because you have run out of time. It doesn’t manifest itself when all other options have been exhausted.
A sense of urgency is a carefully cultivated perspective on priorities. It is built on a carefully assembled understanding of clearly defined goals supported by purposeful and concrete expectations.
A sense of urgency starts long before the due date, and those who have it are able to consistently and steadfastly adhere to what it requires. Focus, energy, determination, and achievement.