The first step in achieving any dream, any goal, is sincere and fundamental belief in the reality of what you’re setting out to do. There can be no room for doubt, even, perhaps even especially, in the face of obstacles and difficulty.
Vision is the leader’s greatest tool for unification. Take a team that is fragmented, disassociated, and disillusioned, and you will most often find at it’s core a lack or loss of vision. Fundamentally, a lack of vision is the easiest problem to solve. The group that has never been brought together for the sake of a common goal finds itself inspired and quickened when presented with a clear and focused purpose. Like people thirsty for water, they will spill themselves into the current of a vision for what they can accomplish together.
Altogether different is the body of individuals who have had at one time or another enjoyed the soul-inspiring motivation of a clear vision for their future. When that vision shatters or melts away into broken promises and failed commitments, reigniting this team can be one of the most difficult challenges a leader can face. Motivating this group will take determined leadership and focus.
1.) The Vision must have a clear goal.
See the End. You, as the leader, must be able to clearly and plainly see in your mind’s eye what the culmination of the team’s vision will be. See the finish line. See the final score. Know without doubt what success looks like. Your team will need to understand the purpose in their efforts and it will be your responsibility to show it to them. You’ll need to give them a clear picture of what the end looks like for the team, the value in the group’s arrival at the destination, and the motivating force drawing them as a group toward that end. Leader, you must also be able to paint a picture individually for each member of your organization. Be able to communicate why it is vital that EACH of them be a part of the success, and be able to share what success will look like uniquely for each of them.
2.) Don’t Force the Journey
Seeing the End will ensure that you are constantly moving in the right direction, but the road will be fraught with obstacles. The visionary leader is able to focus not on the obstacle immediately delaying progress, but on the goal that the team is moving towards. In finding your way above the fray to see clearly into the distance and maintain your hold on the End, you can guide your team around the unknowable journey. If you plan each and every step, and give yourself no room for flexibility, knowing that the End remains the priority, you’ll be hopelessly delayed and bogged down.
3.) Remain ABSOLUTELY Confident in Success
Know in your deepest heart that you will reach the End. Before you can lead, before you can challenge, and before you can motivate, you must find that place within yourself where you are completely convinced of your team’s ability to reach the End, and you must live there every day. Find confidence in the skill and ability of your people, be strong in the success of your systems and challenge the status quo daily, but in all, remain steadfast in your personal knowledge that at the conclusion of the journey, after every obstacle, you and your team will arrive at the End. Communicate this confidence every day. Make it part of your vocabulary, shape every thought around that piece of absolute truth – we will succeed.
Customers do not come to you because they already know what they want. They come to you because someone, something, some impetus has caused them to believe that you are the expert in whom they should place their trust.
If you do not believe in what you do with every ounce of conviction that they bring, and even more, then why should they buy from you?